通过对目前高职院校《电子商务概论》课程教学现状的分析,总结我国高职院校在传统教学方式中存在的问题,结合学生自主性学习潜能的开发,提出高职院校在电子商务概论课程实施过程中的改革优化方案,力争实现高职院校培养自主性高技能高素质综合性人才的培养目标。 By analyzing the present situation of teaching “Introduction to E-commerce” in vocational colleges and universities and summarizing the problems existing in the traditional teaching methods of higher vocational colleges in our country, combining with the development of students’ autonomous learning potential, The outline of reform and optimization programs in the process of implementation of the curriculum, and strive to achieve the training objectives of vocational training of independent high-skilled high-quality comprehensive talents.