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一、研究内容竞争情报(Competitive Intelligence)是关于竞争环境、竞争对手和竞争策略的信息和研究,它既是一种过程,对竞争情报的收集和分析,又是一种产品,分析形成的情报或策略。世界500强企业中,90%以上已经建立了较为完善的竞争情报系统。2014年《国务院关于加快科技服务业发展的若干意见》明确指出:加强科技信息资源的市场化开发利用,支持发展竞争情报分析等服务。
First, the research content Competitive Intelligence (Competitive Intelligence) is about competitive environment, competitors and competitive strategy of information and research, it is both a process for the collection and analysis of competitive intelligence, but also a product, the formation of intelligence analysis or analysis Strategy. More than 90% of the world’s top 500 enterprises have established sound competitive intelligence systems. In 2014, the “State Council’s Opinions on Speeding up the Development of Science and Technology Services” clearly pointed out: To strengthen market-oriented development and utilization of science and technology information resources and support the development of competitive intelligence analysis and other services.