主题公园是由传统公园和游乐园发展成的集游乐、购物、餐饮于一体的多功能旅游服务体系。迪斯尼乐园作为国外主题公园最著名的成功案例,对我国主题公园的发展有着重要的启示作用。本文以迪斯尼为例,介绍了迪士尼主题公园的概况、商业模式和发展战略,通过总结迪斯尼主题公园的成功经验,为我国主题公园的发展提供借鉴。 The theme park is a multi-functional travel service system which is developed by traditional parks and amusement parks and integrated into amusement, shopping and dining. As the most famous success story of foreign theme parks, Disneyland has an important enlightenment on the development of theme parks in China. Taking Disney as an example, this article introduces the general situation, business model and development strategy of Disney theme park. By summarizing the successful experience of Disney theme park, this article provides reference for the development of theme park in China.