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[目的]针对当前我国移动社交网络的快速发展和用户移动社交需求的持续增长,探索影响移动社交网络服务创新的关键因素,明确各类因素在服务创新不同阶段的作用机制。[方法]以传统服务创新驱动力模型为基础,结合移动社交网络服务特性建立测度量表,通过问卷调查进行实证研究,运用因子分析和回归分析进行定量分析,构建基于创新流程的服务创新影响因素模型。[结论]实证结果显示,移动社交网络服务创新受到用户、开发者、市场环境、社会环境和技术水平因素的共同影响,且各因素对创新需求阶段、服务设计阶段和创新实现阶段的作用存在显著差异。
[Objective] In view of the rapid development of mobile social network and the continuous growth of social demand of mobile users in China, we explore the key factors affecting the innovation of mobile social network services and clarify the mechanism of various factors in different stages of service innovation. [Methods] Based on the model of traditional service innovation driving force, the measurement scale was established based on the characteristics of mobile social network service, and the empirical research was conducted by questionnaire survey. The quantitative analysis was conducted by using factor analysis and regression analysis to construct the influencing factors of service innovation based on the innovation process model. [Conclusion] The empirical results show that the innovation of mobile social network service is influenced by the users, developers, market environment, social environment and technology level, and the role of each factor in the stage of innovation demand, service design and innovation is significant difference.