随着我国经济体制向市场经济转轨，企业所面临的问题越来越多。要让企业得以发展，就要充分发挥企业的资本、资产、资金的运营与管理的作用，灵活应用自身的优势，树立企业的形象、品牌、知名度，突破传统的企业经营模式，向管理要效益，向管理要资金。企业最终的目的就是通过资本的运作，提高资产质量，促进资产增值。 With the transition of our economic system to the market economy, more and more problems are faced by enterprises. To enable enterprises to develop, it is necessary to give full play to the operation and management of enterprises’ capital, assets and funds, flexibly apply their own advantages, establish the image, brand and reputation of enterprises, break through the traditional mode of operation of the enterprise, and make management effective To manage the money. The ultimate goal of the enterprise is to improve the quality of assets and capital gains through the operation of capital.