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在互联网时代飞速到来的今天,网络零售的浪潮席卷了我国整个零售业,传统零售业可以说是受其影响最大的行业之一。网络零售的飞速发展,已经导致我国的传统零售业的规模和销售额都出现了比较严重的萎缩情况。即便如此,仍然有一些传统零售企业在快速地发展壮大着。本文通过分析“互联网+”时代下传统零售业的现状以及“互联网+”对于传统零售业复苏的影响来探讨传统零售业态在如今的互联网浪潮冲击下是否会走向消亡。
In the era of rapid Internet age, the tide of online retail has swept the whole retail industry in our country. The traditional retail industry can be said to be one of the industries most affected by it. The rapid development of online retail has led to a serious decline in the size and sales of China’s traditional retail industry. Even so, there are still some traditional retailers that are growing rapidly. This article explores whether traditional retail formats will dwindle under the impact of the Internet today by analyzing the current status of traditional retail under the “Internet +” era and the impact of “Internet + ” on the recovery of the traditional retail industry.