在过去近二十年的时间里,城市居民的时尚消费意识经历了一场大蜕变。总的说来,追求时尚可以说从幼稚逐步走向成熟,体现在人们的消费上,主要有以下几方面的变化。 实用消费向名牌消费变化。名牌意识是在中国民众基本解决了温饱之后才逐渐萌发的,特别是一些“先富起来”的人。人们不再要求消费更多的“物美价廉”的商品,而把目光转向高附加值的名牌商品。即使是工薪阶层,也不再一味追求所谓“经济实惠”,他们宁可精打细算,也要省下钱去购买高档的名牌商品。有关调查显 In the past two decades, urban residents’ consciousness of fashion consumption has undergone a major transformation. In general, the pursuit of fashion can be said to gradually mature from childish, reflected in people’s consumption, mainly in the following aspects of change. Consumer spending changes to brand name. Brand-name awareness is the basic solution to food and clothing in China after the gradual germination, especially those who “get rich first” people. People are no longer asking to spend more “cheap” products, but turn their attention to high value-added brand-name products. Even the working-class people are no longer blindly pursuing the so-called “economic benefits”. Instead of saving money, they want to save money on high-end brand-name products. The survey was significant