在企业生产经营过程中,定价是一项具有科学性、艺术性与风险性的工作。价格策略作为一项重要的市场经营策略,既要体现企业经济效益目标,又要考虑消费者的承受能力和企业行为的市场影响,因为合理的价格水平是构成企业竞争力的重要因素。因此,积极制定有效的价格竞争策略,规避价格风险,是企业取胜的一大法宝。 In the process of enterprise production and management, pricing is a scientific, artistic and risk work. As an important market management strategy, price strategy not only reflects the goal of economic efficiency of enterprises, but also considers the market effect of consumers’ bearing capacity and enterprise behavior. Reasonable price level is an important factor that forms the competitiveness of enterprises. Therefore, actively formulating an effective price competition strategy to avoid price risk is a big magic weapon for enterprises to win.