“如果说营销有一个目标的话,那就是在最能够影响消费者决策的那一刻出现在他们面前。”Jason是一家日化企业的首席营销官,“宝洁公司在很久以前先制作广播节目,然后又推出电视节目,向最可能购买产品的观众进行宣传——肥皂剧一词就是从这儿来的。”而现在情况发生了变化。“把现在的消费低迷完全看做是消费者在危机中的谨慎就太简单化了,事实上他们的购买决策在发生深刻的变化。”消费者正在摆脱原有的“漏斗式”选购法,开始改变他们研究和购买商品的方式。如果你的营销方式还没有做出相应的改变,现在正值其时。 “If there is a single goal in marketing, that is where the most impact on consumer decisionmaking comes in.” “Jason is the chief marketing officer at a Japanese company,” and Procter & Gamble made the broadcast a long time ago Program, and then launches a television program that advertises to viewers who most likely buy the product - the word soap opera came from here. “And things are changing now. ”It’s too simplistic to think of the consumer downturn as if consumers were cautious in a crisis, and in fact their buying decisions are undergoing profound changes.“ ”Consumers are getting rid of the old“ funnel ” "The buying law begins to change the way they research and buy goods. If your marketing approach has not changed, it is now.