如今,我们生活在一个信息技术高速发展的时代,信息的“大爆炸”让我深处信息的洪流,对于电影的宣传和传播来讲,信息技术的变革能创造出更多样的传播方式,让电影能更大范围的传播。尤其是对于电影的跨文化传播,在与本土电影竞争时,良好的传播策略能起到至关重要的作用。随着新媒体技术的不断发展,它已成为电影宣传的重要媒介载体。新媒体是指它是相对于传统媒体而言,指报刊、广播、电视等传统媒体之后发展起来的新的媒体形态。它利用数字、网 Nowadays, we live in an era of rapid development of information technology. The “big bang” of information has given me a deep stream of information. For the promotion and dissemination of movies, information technology can create more diversified communications Way, so that the film can be more broad dissemination. Especially for the cross-cultural communication of films, a good communication strategy can play a crucial role in competition with local films. With the continuous development of new media technology, it has become an important media carrier of film promotion. New media refers to it refers to the traditional media, refers to the press, radio, television and other traditional media developed after the new media form. It uses numbers, net