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“品牌效应”这个概念属于营销学范畴了,它体现一个产品及其生产者的形象,包含着知识产权、产品文化和产品的信誉。近几年,数字电视的普及使得百姓可收看的电视频道数以百计,地方电视台纷纷通过民生新闻来抢占媒介市场,品牌效应在民生新闻节目竞争中的有利地位正逐步被业内人士所认识。在台州的电视市场,《600全民新闻》就成为了一个几乎家喻户晓的民生新闻品牌。
The concept of “brand effect” belongs to the field of marketing. It embodies the image of a product and its producer, which includes the intellectual property, product culture and product reputation. In recent years, the popularization of digital television has enabled hundreds of TV channels to be viewed by local people. Local TV stations have seized the media market through the people’s livelihood news, and the brand status has been gradually recognized by the industry as the favorable status of the livelihood news program competition. In Taizhou’s television market, “600 People’s News” has become an almost well-known livelihood news brand.