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近些年消费主义思潮席卷全球,最近出现“瞬时消费主义”是其一种变相的表现方式。瞬时消费主义因其提倡只租不买,被媒体冠称为“低碳”消费的模式。瞬时消费主义引领了时代的消费思潮,但从批判视角来看,瞬时消费主义在节约的外衣下,其本质是一种炫耀性消费,其目的是为了满足虚荣心理。瞬时消费主义在一定程度上加剧了消费异化,导致消费伦理的沦丧。
In recent years, the trend of consumerism has swept the world and the recent emergence of “instantaneous consumerism” is a manifestation of its disguise. Because of its advocacy of instantaneous consumerism rent not buy, by the media as the “low carbon” mode of consumption. Instantaneous consumerism leads the trend of consumer trends, but from a critical point of view, instant consumerism under the austerity of saving is a conspicuous consumption, its purpose is to satisfy the vanity psychology. Transient consumerism exacerbated the alienation of consumption to a certain extent, leading to the loss of consumer ethics.