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地方电视台如何保持自己的特色,并在竞争中确立自己的优势地位。我们认为要认真挖掘地域文化的内涵,充分利用当地文化资源优势来打造电视品牌,使电视与观众产生文化心理共鸣,进一步增强竞争力和影响力。
How local TV stations maintain their own characteristics and establish their own advantages in the competition. We think we should conscientiously tap the connotation of regional culture and make full use of the advantages of local cultural resources to create a TV brand so that television and audiences will have a cultural and psychological resonance to further enhance their competitiveness and influence.