市场化三十多年,国内报业既在顺应变化、追求变化,更被变化所裹挟。尤其是移动互联网时代,传播规则、传播路径、传播方式,都在发生颠覆性改变。曾经的熟悉变成了一种陌生,曾经的轻车熟路变得茫然无措。变化深度发酵从纸媒生存现实处境的变化可以看出,移动互联网带来的冲击显然比PC互联网更大、更深,变化还在持续,并深度发酵。 For more than thirty years of marketization, the domestic newspaper is not only adapting to changes and pursuing changes, but is also threatened by changes. Especially in the age of mobile Internet, the rules of communication, the path of communication and the means of communication are undergoing disruptive changes. Once the familiar became a stranger, once the easy way to become at a loss. Changes in the depth of fermentation Paper media survival from the real situation changes can be seen that the impact of the mobile Internet is clearly larger and deeper than the PC Internet, the change is continuing, and the depth of fermentation.