叶茂中在京城策划界也算得上一个腕儿了,轰动一时的春兰空调、圣象地板电视广告皆出自他的手笔。策划之余,他还给企业当参谋,号脉诊病。他还写书,《广告人手记》、《转身看策划》、《圣象品牌整合策划纪实》都曾是广有人脉的出版物。追究叶茂中的成功,很少有人想到,竟是得益于其研磨10年的八大理论。叶茂中的八大策划理论板块,涉及人文、营销,甚至还涉及自己的做人和个性。叶茂中的八大理论是:用势理论、空杯理论、“八十脚,二十脑”理论、知敌理论、点穴理论、人本理论、30秒定江山理论、零和游戏理论。 Ye Maozhong is also considered to be a wristman in the planning community in Beijing. The sensational Chunlan air conditioning and the iconic floor TV commercials all come from his handwriting. Apart from planning, he returned to the company as a staff officer and diagnosed with diseases. He also wrote books, “Advertiser’s Notes,” “Turn to see planning,” and “Accomplishment of Iconic Brand Consolidation Projects,” all of which were once widely published publications. After investigating the success of Ye Maozhong, very few people think that it has benefited from its eight major theories of grinding for 10 years. Ye Maozhong’s eight planning theory sections involve humanities, marketing, and even his own life and personality. The eight major theories of Ye Maozhong are: use of potential theory, empty cup theory, “eightty feet, twenty brains” theory, knowledge of enemy theory, acupuncture theory, humanistic theory, 30-second fixed country theory, and zero-sum game theory.