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2001年“国窖1573”品牌推出,至2004年开始走强。在当前整个行业销售低迷之际,不少白酒企业纷纷下调价格,国窖1573的出厂价却逆势上涨。泸州老窖集团总裁张良说,国窖1 573要做“苹果”不做富士康国窖1573是泸州老窖系列酒之形象产品,其前身为国窖酒,是泸州老窖于1997年推出的高档酒。1999年9月9日的盛大出酒大典至今仍令业界记忆犹新。然而,这样有气势的营销手段并未真正推动国窖酒。2000年12月,国窖酒更名为国窖1573。
2001 “National cellar 1573 ” brand launch, to 2004 began to strengthen. In the current downturn in the sales of the entire industry, many liquor companies have cut prices, the 1573 ex-factory price but contrarian. Zhang Liang, president of Luzhou Laojiao Group said that the country pit 1 573 to do “Apple ” do not do Foxconn National cellar 1573 is the image of Luzhou Laojiao series of wine products, the predecessor of the country cellar wine, Luzhou Laojiao in 1997 Launched high-end wine. The grand brewing ceremony on September 9, 1999 still remembers the industry. However, such an imposing marketing tool does not really promote the national cellar. In December 2000, the country pit wine was renamed the country pit 1573.