在全球化进程中,国家综合实力的竞争由经济领域向政治和文化领域推进,并聚焦为文化软实力的竞争。因此,在全球化境遇下建设中国文化软实力,成为维护我国国家安全和提高综合竞争力的重要任务。1. 中国文化软实力 “何为”? 文化软实力指与经济、军事等 “硬实力”相对的国家实力形 In the process of globalization, competition in comprehensive national strength has been pushed forward by the economic sphere to political and cultural fields and has been focused on the competition for cultural soft power. Therefore, building China’s cultural soft power in the context of globalization has become an important task in safeguarding China’s national security and enhancing its comprehensive competitiveness. 1. China’s cultural soft power “What is ”? Cultural soft power refers to the country with the strength of the economy, military and other “hard power”