2011年,鞋类国内消费数量估算为33亿双,其中城镇人均鞋类消费数量约为3.0双,金额370元。今年以来,鞋类销售仍保持双位数增长,但是增速回落。2012年1～8月份,社会消费品零售总额同比增长14.1%,其中限额以上服装鞋帽、针纺织品零售企业零售额5864亿元,同比增长17.5%,同比 In 2011, the domestic consumption of footwear was estimated at 3.3 billion pairs, of which the per capita consumption of footwear in cities and towns was about 3.0 pairs and the amount was 370 yuan. This year, footwear sales still maintained double-digit growth, but the growth rate dropped. From January to August 2012, the total retail sales of consumer goods increased by 14.1% from the same period of last year. The retail sales of clothing, shoes, hats and knitwear retailers above designated size reached 586.4 billion yuan, an increase of 17.5% over the same period of last year,