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随着人类社会经济的蓬勃发展,社会对于市场营销人才的要求逐步提高。在市场营销这一课程教学中,应该不断引入新的教学理念与教育方法。创造性教育不仅是目前教育体制改革的基本要求,同时也是现阶段国家转变人才培养模式的主要趋势。市场营销教育工作者要深入分析当前教学中存在的问题,提高市场营销专业的教学质量。
With the vigorous development of human society and economy, the demand for marketing talents in society is gradually increasing. Marketing in the course of teaching, should continue to introduce new teaching concepts and methods of education. Creative education is not only the basic requirement of the current education system reform, but also the main trend of the state in transforming the personnel training mode at the present stage. Marketing educators should further analyze the current problems in teaching and improve the teaching quality of marketing major.