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百花齐放、打破传统突破格局的全新时代,中国又一次走向荟萃全球传统文化继承的交错时代。字体设计同样没有幸免,也在这个潮流中,被“创意”推动前行。文字在全球一体化的金融时代潮流中扮演着重要的角色,与色彩、图形共同作为主题要素进行信息传达与艺术表现。随着印刷术、电脑等高科技工具的广泛使用,拓宽了字体设计表现的创意手段、方法和形式,突破很多人为的设计局限,使字体的表现性有了巨大的空间,字体的功能、形式和审美也在改变,数字化、信息化的操作手段,字体传达色彩、符号、信号的要素更加彰显魅力,创意字体的理论知识和实践技巧应用在文字信息的传播中,成为各种设计中引领读者视线和信息承载的重要元素。
With all its blooming flowers and the new breakthrough of the traditional pattern of breakthroughs, China is once again moving toward a time of stagnation that brings together the succession of global traditional culture. Font design is equally spared, but also in this trend, was “creative” to promote forward. The text plays an important role in the trend of the global integrated financial era, and together with the color and the graphic as the thematic elements for information transmission and artistic expression. With the widespread use of high-tech tools such as printing and computer, the innovative means, methods and forms of font design have been broadened. Many artificial design breakthroughs have been made to make the performance of fonts huge space, and the functions and forms of fonts And the aesthetic is also changing, digital, informational means of operation, the fonts convey the color, symbols, the elements of the signal even more charm, the theoretical knowledge of creative fonts and practical skills used in the spread of text messages, a variety of design to lead the reader Line of sight and information bearing the important elements.