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中药做为一个特殊的商品,有着悠久的生产历史,势必遇到质量的提高和创造名牌问题。然而怎样创造、发展、宣传、保护中药名牌?中药名牌战略应该包括哪些内容?怎样制定与实施?围绕着实施中药名牌,当前还有哪些值得注意的问题?这些问题有待于我们在实践中去探索,国家中医药管理局推出中药名牌战略活动,其意义是深刻的。我们在这里发表国家中医药管理局中药质量司司长丛众的《发展中药名牌,强化质量管理,提高经济效益》及有关报道,意在引起大家的关注。
As a special commodity, traditional Chinese medicine has a long history of production and is bound to encounter quality improvement and brand name creation. However, how to create, develop, publicize, and protect Chinese famous brand names? What should be included in the strategy of famous Chinese medicine brands? How to formulate and implement? What issues are worth noting about the implementation of traditional Chinese medicine brand names? These problems need to be explored in practice. The State Administration of Traditional Chinese Medicine has launched a strategic campaign for famous Chinese medicine brands. Its significance is profound. We hereby publish Congzhong’s “Developing Famous Brands of Chinese Medicine, Strengthening Quality Management, Increasing Economic Benefits” and relevant reports here, which are intended to arouse everyone’s attention.