在高职教育中,学校对旅游专业学生重在培养学生的专业知识和技能,而却往往忽略了旅游专业学生的服务意识的培养,再加上学生本身各种原因,导致学生普遍缺乏服务意识。拥有服务意识在从事旅游服务工作中显得尤为重要,本文就目前的高职教育中旅游专业学生的服务意识培养问题进行梳理和分析,探索有效解决途径和方法。 In higher vocational education, the school focuses on students ’professional knowledge and skills for tourism majors, but often ignores the training of tourism majors’ sense of service, together with the various reasons of students themselves, leading to the general lack of awareness of students . It is very important to have service consciousness in the work of tourism service. In this paper, we will sort out and analyze the training of tourism students in the current higher vocational education and explore ways and means to solve them effectively.