在科技迅猛发展的时代,电子商务越发被人们重视,如今在企业发展中有着不可忽视的作用。财务管理是企业管理中极其重要的一部分,基于电子商务环境下,企业财务管理产生了诸多方面的新影响,在这种既有机遇也有挑战的形势下,注重创新与优化变得尤为重要。 In the era of rapid development of science and technology, e-commerce is paid more and more attention, and nowadays it plays an important role in the development of the enterprise. Financial management is an extremely important part of business management. Based on the e-commerce environment, the financial management of a business has many new influences. With such opportunities and challenges, it is especially important to pay attention to innovation and optimization.