我国虽已加入WTO，但是，我们的市场经济体制确立时间短，文化产业尚未形成，文化市场机制不健全；况且，五千年民族文化传统和渊源，再加上几十年计划经济的深刻影响，面对扑面而来的开放型文化市场，挑战和机遇并存，关键在于我们如何把握历史机遇，迎接挑战。一、我们面临的 Although China has acceded to the WTO, our market economic system has been established for a short period of time, the cultural industry has not yet been formed and the market mechanism for cultural products is not perfect. Moreover, the 5,000-year national cultural traditions and origins, combined with the profound impact of planned economy over the past decades In the face of the open culture market blowing in the face of challenges and opportunities co-exist, the key lies in how we grasp the historical opportunities and meet the challenges. First, we face