“达芬奇家具造假事件”暴露出各市场参与主体经济伦理的缺失。首先,消费者对于品牌的过度崇拜使得企业有机会利用其高消费心理采取虚假手段欺骗消费者。其次,政府出于自身利益的考虑,忽视监管,导致虚假信息长期地在市场中蔓延。最后,市场各方义利关系的倒置是造成此次事件的深层次原因,只有不断加强经济伦理建设,才能规范市场主体的行为。 “Da Vinci Furniture Fake Incident ” reveals the lack of market participation in the main economic ethics. First, consumers’ over-worship of brands gives them the opportunity to use their high consumer psychology to fool consumers by using false means. Second, the government ignored the regulation for its own interests, resulting in the long-term spread of false information in the market. Finally, the inversion of the righteousness relationship between the parties in the market is the deep-seated reason for this incident. Only by constantly strengthening the construction of economic ethics can we standardize the behavior of market players.