改变决定未来,改变,不管是发自内心的想要改变,还是被逼无奈的被迫改变,都会对未来的走向产生巨大的影响。做传统广电的同仁可能会非常明显的感受到,面对新媒体的挤压,我们已经到了不得不变的地步。只有改变,才有机会求生和辉煌。这些改变,依次是认识的改变,媒体形态的改变,作为传统媒体人的观念的改变,思维模式的改变,体制的改变。这五个改变也是由易到难的,有些很容易做到,比如在对形势判断和认识的层面,我想在今天这个时候, Change determines the future, change, whether from the heart want to change, or forced to be forced to change, will have a tremendous impact on the future direction. The traditional radio and television colleagues may very clearly feel that in the face of the squeeze of new media, we have come to the point where we have to change. Only change, have the opportunity to survive and brilliant. These changes are, in turn, the changes of cognition, the change of the form of the media, the change of the concept of the people as the traditional media, the change of the mode of thinking and the change of the system. These five changes are also easy to difficult, and some are easy to do. For example, at the level of judgment and understanding of the situation, I think at this time of the day,