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视觉能够让人们感受到外界的信息,对于人们来说是一种很重要感觉。对于产品的包装设计来说,人们不仅看重视觉传达给人的感受,更注重产品包装的特色能否给人留下印象。土特产包装往往是中国人特有的、表示礼节的象征,一个好的包装设计不仅能改变人们原有的“土气”印象,更能提升礼品的价值。本文针对现有土特产包装设计中存在的问题,分析如何在视觉传达理念下提升土特产的包装设计。
Visual Information that makes people feel the outside world is a very important feeling for people. For the product packaging design, people not only value the visual communication to people’s feelings, pay more attention to the characteristics of product packaging can give the impression. Indigenous product packaging is often Chinese-specific, a symbol of courtesy. A good package design can not only change people’s original “rustic” impression, but also enhance the value of the gift. In this paper, according to the problems existing in the native product packaging design, this paper analyzes how to enhance the native product packaging design under the concept of visual communication.