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随着科学技术迅猛发展和手机、网络普及化,移动学习、个性学习随之而来,一个“微”时代教育就此诞生。本文通过分析移动微课堂的内涵和特点,结合《市场营销学》的实践教学情况,利用移动微课堂作为信息化手段应用到日常教学中,从选题、设计思路、教学过程、教学方法等方面进行移动微课堂教学设计的研究,以期提高教师教学水平。
With the rapid development of science and technology and the popularization of mobile phones and the Internet, mobile learning and personalized learning have come along with the birth of a “micro” age education. This paper analyzes the connotation and characteristics of mobile micro-classroom, combined with the practice of “marketing” teaching situation, the use of mobile micro-classroom as a means of information used in daily teaching, from topics, design ideas, teaching process, teaching methods and so on Research on mobile micro-classroom teaching design, in order to improve the teaching level of teachers.