现在各路媒体都在大量讨论网站如何收费,经营者已经就网上收费问题达成共识。 网上的内容到底能不能收费?在Internet还没出现之前,人们并不缺乏获取信息的渠道。虽然网络有着即时互动的特性,但网上的内容并没有重要到能让用户付费。 这样的看法是把内容当作赢利的主体来看待的。有关专家在很早以前就指出,内容从来就不是媒体赢利的主体。传统媒体的赢利主体是广告,内容存在的价值只在于拉高那些广告版面和时段的价值而已。 这么说也许会遭到一些“内容生产者”的抗议,因为这种说法似乎贬低了媒体内容的价值。但也必须说明,没有这些媒体内容,媒体的广告价值就上不来。事实是,我们所知道的媒体就是以这种方式运作的。 网上的内容提供者以前想从广告上收费,但却碍于宽带、广 Now that the media in various quarters have been discussing in great quantities how websites are charged, operators have reached a consensus on the issue of online charges. Internet content in the end can not charge? Before the Internet has not appeared, people do not lack access to information. Although the web has instant interactive features, the content on the web is not important enough for users to pay. This view is the content as the subject of profit to look at. The experts pointed out long ago that content has never been the subject of media profitability. Traditional media is the main profit-making advertising, the value of the existence of the content is only pulled up the value of those advertising pages and time slots only. That said, there may be protests by some “content producers,” as such claims seem to demean the value of media content. However, it must also be stated that without these media contents, the advertising value of the media will not come up. The truth is that the media we know operates in this way. Content providers online before want to charge from the ads, but because of broadband, wide