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平面广告设计是当前平面设计当中主要的工作项目,也是保证企业广告宣传的重要要素。剪纸是我国民间艺术的一种,其具有民俗化、大众化的特点,我国人民对于剪纸艺术的接受度较高。而剪纸艺术本身就是平面艺术中的一种,因此可以将其应用在平面广告设计当中,使其具有明显的中国民俗文化符号,更加能够吸引消费者的注意。本文即是对剪纸表现形式在平面广告设计中的应用进行研究,首先介绍了剪纸艺术的表现形式,并对当前国内剪纸艺术在平面广告设计中的应用问题进行分析,最终阐述了创新设计理念,以期能为相关工作提供参考。
Graphic advertising design is the main work of the current graphic design projects, but also to ensure that corporate advertising an important element. Paper-cutting is a kind of folk art in our country, which has the characteristics of popularization and popularization. Our people have a high acceptance of paper-cut art. Paper-cut art itself is one kind of graphic art, so it can be applied to the design of print ads to make it have the obvious symbol of Chinese folk culture and attract more consumers’ attention. This paper is to study the application of paper-cut forms in print design. Firstly, the paper introduces the forms of paper-cut art and analyzes the application of domestic paper-cut art in the design of print ads. Finally, it expounds the concept of innovative design, In order to provide reference for related work.