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如今跨国公司产品广告在中国常常给自己惹下麻烦,先有丰田“霸道”,继而“立邦漆(中国龙)倒掉”,近日,耐克公司“恐惧斗室”又给中国人“很受伤”的心上“撒下一层盐”。开始我们觉得不舒服,后来由不舒服到愤怒,这一次由愤怒的个人情绪转为联名请求政府干涉;当然,在每每遇到此类事件之后,也有人质疑我们中国人是否太为敏感,民族情绪动辄极端化,这些声音来自民间,却代表了一部分人的想法。而就在民间一片叫停声中,国家广电总局也终于向各省、自治区、直辖市广播影视局(厅),中央电视台发出《关于立即停止播放“恐惧斗室”广告片的通知》,这样的动作相对民众的反应来说是慢了些,但显然是经过深思熟虑的。还有一个比政府行为及时的声音我们不得不提——耐克公司的媒体声明。
Nowadays multinational corporations advertise their products in China with troubles. First, they have Toyota “hegemony” and then “Nippon Paint” drained away. “Recently, Nike’s” fear room “gave the Chinese a” very hurt “ The heart of ”sprinkle a layer of salt." At first we felt uncomfortable and then from uncomfortable to angry. This time, we turned from angry personal emotions to joint requests for government intervention. Of course, after such incidents, of course, some people questioned whether we Chinese were too sensitive. Emotional frequency of extreme, these voices from the people, but it represents the idea of some people. However, in the midst of a public outcry, the State Administration of Radio, Film and Television also finally issued a notice on the advertisement room for the fear of immediate stop broadcasting to the radio, film and television bureaus (offices) and CCTV of provinces, autonomous regions and municipalities directly under the Central Government. The reaction of the public is a bit slower, but apparently well thought out. There is also a timely voice than the government’s behavior we have to mention - Nike’s media statement.