随着网络技术的应用和普及,具有相同购买意向的消费者通过互联网自行联合组织起来,主动向商家进行商品的大宗购买,这种新型的电子商务模式就是网络团购。网络团购由于聚集了大量的最终消费者,提高了消费者与商家或分销商议价谈判的能力,转变了商家只针 With the application and popularization of network technology, consumers who have the same purchasing intention jointly organize themselves through the Internet and take the initiative to buy bulk commodities from the merchants. This new type of e-commerce mode is online group buying. Network buy because of the accumulation of a large number of final consumers, consumers and businesses or distributors to improve bargaining power, changing the business only needle