几年来,白酒市场的全面滑坡促进了行业大洗牌。“五粮液”横空出世,以“品牌买断”的经营方式抢占了中国白酒老大的位置,打着“五粮液”旗号的白酒品牌以及衍生品牌占据了中国白酒市场的半壁江山;“全兴”不甘寂寞,一手抓品牌买断, Over the past few years, the overall decline of the liquor market has promoted a major reshuffle of the industry. “Wuliangye” turned out to take the “brand buyout” mode of operation to seize the position of China’s white wine boss, the name “Wuliangye” liquor brand and derivative brands occupy half of the Chinese liquor market; “Quanxing ” is not willing to be lonely, grabbing the brand buyout,