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按照奥地利经济学家熊彼特的定义,创新就是建立一种新的生产函数,在经济活动中引入新的思想、方法以实现生产要素新的组合。招商观念正是在招商活动过程中引入新的思想,使招商的结果实现多赢的目标。因此,招商者不能仅仅以树立成功招商引资的观念为满足,而应追求与二十一世纪相适应的多赢的招商新观念。亲情招商观念传统的招商观念强调的核心是投资商至高无上,把投资商当“上帝”。其实,这也不一定能达到成功招商的目的。有的招商官员为了吸引一
According to Austrian economist Schumpeter’s definition, innovation is to establish a new production function and introduce new ideas and methods in economic activities in order to achieve a new combination of production factors. Investment concept It is in the investment process in the process of introducing new ideas, so that the results of investment to achieve win-win goal. Therefore, the merchants can not just meet the idea of establishing a successful investment attraction, but should pursue the win-win new investment concept that is compatible with the 21st century. The concept of affection Merchants traditional investment concept emphasizes the core is the supremacy of investors, the investor as “God ”. In fact, this may not be able to achieve the purpose of successful investment. Some investment officials in order to attract one