从家庭作坊到世界上最大的化妆品帝国,从上门倾销扩大品牌知名度到一举一动都引来华尔街的关注,从单一的产物到产物涵盖美容化妆的方方面面,在不到一百年的时间里,雅诗兰黛改变了天下美容界的格局,成为美容界垄断一方的家族企业,并长期弥新。 From family workshops to the largest cosmetic empire in the world, everything from door-to-door dumping to expanding brand awareness to every action attracts Wall Street’s attention. From a single product to everything that covers beauty make-up, in less than a century Estee Lauder Changed the pattern of the beauty industry in the world and became a monopoly family business in the beauty industry and long-term innovation.