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纵观雪花啤酒跻身名牌产品行列的历程,应当说,有创牌的艰辛,保牌的努力,有成功的喜悦,更有让雪花啤酒成为世界名牌的信心和勇气。一、苦练内功、狠抓管理是创造和保持名牌的根本应当承认,知名企业的兴衰,直接反映一个国家或地区经济的兴衰。不是名牌就占领不了国内市场,不是名牌就开拓不了国际市场,没有名牌
Looking at the history of Snow Beer in the ranks of brand-name products, it should be said that there are hardships in brand creation, the efforts to secure the license, the joy of success, and the confidence and courage to make Snow Beer a world-famous brand. First, it is fundamental to recognize that the practice of hard work and the management of the brand are fundamental to the creation and preservation of famous brands. The rise and fall of well-known enterprises directly reflect the rise and fall of a country or region’s economy. Cannot occupy the domestic market if it is not a famous brand, it cannot develop the international market without a brand name, and there is no brand name.