大众传播媒体上的广告投入，对迅速提高品牌知名度是必要的，但广告的销售效果有时却不尽人意。对此，在许多大中城市近来应运而生的店牌广告，来势十分迅猛，形成了一道新的广告促销的亮丽景观。店牌广告是制造商依靠零售商的店牌，来向目标顾客传递产品或服务信息的一种... Advertising investment in the mass media is necessary to rapidly increase brand awareness, but the advertising effect is sometimes unsatisfactory. In response, many large and medium-sized cities recently came into being brand advertising, the momentum is very rapid, forming a beautiful new landscape of advertising promotions. Brand advertising is a manufacturer relying on the retailer’s brand, to the target customer delivery of product or service information of a ...