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【目的/意义】不断丰富和发展的社会化网络资源、互联网和智能通讯设备的普及为网络营销教学带来了机遇,因此建设网络营销教学信息平台整合社会化网络资源服务于网络营销教学具有重要意义。【方法/过程】针对多数高校网络营销教学面临经费短缺、免费社会化网络资源利用不足等问题提出建设网络营销教学信息平台来整合社会化网络资源和各高校教师的教学资源。从加大网络营销教学经费投入和政策支持力度来鼓励教师整合社会化网络资源开展网络营销教学,并通过信息共享共建来丰富网络营销教学信息平台内容。【结果/结论】应用网络营销教学信息平台和社会化网络资源开展网络营销教学既解决了学校资源匮乏问题,又能够全面培养了学生的网络营销实践能力,可以更好地满足企业对网络营销人才的需求,实现了高校、学生和企业三方共赢。
[Objective/Significance] The continued proliferation and development of social network resources, the popularity of the Internet, and smart communication devices have brought opportunities for online marketing teaching. Therefore, building an online marketing teaching information platform, integrating social network resources, and serving Internet marketing teaching is important. significance. [Methods / Processes] In view of the shortage of funds for network marketing in most colleges and universities, and the lack of free social network resources, we propose to build an online marketing teaching information platform to integrate social network resources and the teaching resources of university teachers. In order to encourage teachers to integrate social network resources to develop online marketing teaching, and to enrich the contents of online marketing teaching information platform through information sharing and construction. [Results/Conclusion] The application of online marketing teaching information platform and social network resources to develop online marketing teaching not only solves the problem of lack of school resources, but also can fully cultivate students’ ability of network marketing practice, and can better meet the enterprise’s network marketing talents. The demand has achieved a tripartite win for universities, students and businesses.