图形、图案、文字等视觉元素以及创意手法已经成为现今社会视觉信息传递至关重要的媒介,是广告设计的核心与灵魂。若要使广告作品视觉形式更加巧妙、奇特,则应突破视觉元素的应用限制,利用独特的创意和巧妙的联想等创造性思维对各种视觉元素进行整合,使广告作品符合大众审美需求,准确传递设计信息。 Visual elements such as graphics, patterns, texts, and creative approaches have become crucial media for visual information delivery in today’s society and are the core and soul of advertising design. To make the visual form of advertising works more ingenious and peculiar, we should break through the limitations of the application of visual elements and integrate various visual elements with creative ideas such as unique creativity and ingenious association so that advertising works conform to the aesthetic needs of the public and deliver accurately Design information.