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[目的/意义]探索元分析方法在社会化媒体用户使用行为影响因素的研究中的应用。从时间维度和要素维度进行统一,从理论的角度系统归纳并梳理了该领域的研究现状和特色。同时也为该领域未来的研究者提供了参考和借鉴。[方法/过程]运用元分析方法,以用户使用社会化媒体的行为为因变量,以现有研究中验证的与用户使用显著相关的各影响因素为自变量,对检索到的79篇国内外相关实证研究进行整合分析。[结果/结论]共有39个影响因素与用户使用社会化媒体的行为显著相关,其中感知趣味性相关程度最高,隐私关注最弱,感知风险与用户使用呈负相关性,而创新性、外向性格、任务特征等与用户使用行为无显著相关性。
[Purpose / Significance] To explore the application of meta-analysis in the research of influential factors of social media users’ usage behavior. From the time dimension and the element dimension to unify, systematically summarizes and combs the research status and characteristics in this field from the theoretical point of view. It also provides reference and reference for future researchers in this field. [Method / Process] Using the meta-analysis method, taking the behavior of users using social media as the dependent variable and the various factors that are significantly related to the user’s usage verified in the existing research as independent variables, Relevant empirical research for integrated analysis. [Results / Conclusion] A total of 39 influential factors were significantly associated with the users’ behavior of using social media. Among them, the highest level of perceived interest was related to the lowest level of privacy concerns, while the perceived risk was negatively related to the use of users. However, the innovative and extroverted , Task characteristics and user behavior were not significantly correlated.