一、中小企业营销战略模式选择要求中小企业势单力薄,靠自己单枪匹马的奋战和与强大对手的硬拼是不足取的,而应该凭借自身的优势,取长补短;在营销上,巧妙地采取“避”、“借”、“联”的战略。“避”是中小企业在弱小阶段要避免和大型企业的正面冲突,即避免生产和大型企业拳头 First, the selection of SME marketing strategies requires that small and medium-sized enterprises be single-minded, rely on their own single-handedly fighting and hard opponents with a strong opponent is not enough to take, but should rely on their own advantages, learn from each other; in marketing, cleverly take “ Avoid ”,“ ”borrow“, ”joint" strategy. Avoiding is a frontal conflict between small and medium-sized enterprises and large companies in the weak stage, ie avoiding production and fisting of large enterprises.