广州宝洁有限公司是1988年8月成立的中外合资企业。在初创阶段宝洁公司改造旧厂房,引进安装新设备,仅用了三个月,就成功地生产出名牌产品海飞丝洗发香波和护发素。在此基础上,经过半年的奋战,于1989年4月生产出新一代美容护肤化妆品玉兰油。此后,公司再接再励,又有突破性的进展——飘柔二合一洗发水于1989年11月问世。靠这三个拳头产品,1989年该公司产值超过1.2亿元,销售额8393万元,创汇154.4万美元, Guangzhou Procter & Gamble Co., Ltd. is a Sino-foreign joint venture established in August 1988. In the start-up phase, Procter & Gamble transformed its old factory buildings and introduced and installed new equipment. In just three months, it successfully produced the famous brand Hairspray shampoo and conditioner. On this basis, after six months of hard work, in April 1989 produced a new generation of beauty skin care cosmetics Olay. Since then, the company has continued to make further progress and has made breakthrough progress. The Rejoice 2-in-one shampoo was launched in November 1989. Relying on these three key products, the company’s output value exceeded 1200 million yuan in 1989, with sales of 83.93 million yuan, earning 1.544 million US dollars.