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当今世界经济舞台,市场国际化趋势不断扩大,企业顺应这一潮流,逐步走向国际市场已成为必然。就我国企业而言,随着恢复关贸总协定缔约国地位的日益临近,国际化趋显得尤为迫切,从而更加要求企业必须未雨绸缪,尽快研拟出产品走向国际市场的战略战术,以便能够在“返关”之时有备而战,顺利加入国际经济循环圈。鉴此,笔者遴选国内外一些企业在这方面的成功案例,加以研究,并结合我国企业的自身特点,提出中国产品占领国际市场的几种可行性对策,供众多企业家和经营者们决策借鉴。
At the current stage of the world economy, the internationalization of the market continues to expand. It is inevitable for companies to follow this trend and gradually move toward the international market. As far as the Chinese enterprises are concerned, as the status of resuming the status of the GATT States Parties is approaching, internationalization has become increasingly urgent. Therefore, enterprises are required to take precautions and develop the strategy and tactics for the products to reach the international market as soon as possible so that they can At the time of closing, there was preparation and a smooth entry into the international economic cycle. In view of this, the author selected some success stories of domestic and foreign companies in this area, studied them, and combined with the characteristics of Chinese enterprises, proposed several feasible countermeasures for Chinese products to occupy the international market, which were used by many entrepreneurs and operators for reference. .