演讲与口才教学是对学生的语言表达能力与自我表现能力的培养,高职院校学生走出校门所面临的第一项任务就是求职,求职需要的不仅仅是学习成绩与专业知识,更重要的是自我表现能力与自我推销能力,学生只有具备了扎实的演讲与口才能力,才能在激烈的人才竞争中崭露头角,才能获得社会的支持和认同,因此必须加强对高职学生的演讲与口才教育,让学生掌握口语表达的技能,以便适应社会发展的需要。 Speech and eloquence teaching is the cultivation of students’ ability of language expression and self-expression. The first task faced by students in higher vocational colleges when they go out of school is to seek employment. The job-seeking needs more than academic achievement and professional knowledge, but more importantly Is the ability of self-expression and self-marketing. Only when students have a solid speech and eloquence ability can they emerge from the intense talent competition in order to obtain social support and recognition. Therefore, it is necessary to strengthen the speech and eloquence education for vocational students, Enable students to master the skills of oral expression in order to meet the needs of social development.