论文部分内容阅读
一名精明的推销员,要想在激烈的市场竞争中来往穿梭,游刃有余,就必须掌握幽默推销的艺术。其不意法就是在推销过程中,利用想象的结果与实际结果之间产生的强烈的反差,从而产生幽默的效果,促进商品销售的一种幽默推销方法。如有位推销员向一位杂货店老板推销洗衣粉,这位老大爷生性孤僻,顽固保守。推销员想好了一大堆话,正要开口,这位老头便大喝一声“你来干什么?”这个场面足以使他心惊肉跳,但他鼓足勇气反问:“先生,你猜我今天是来干什么的?”老头儿不客气的回敬他:“不说我也知道,还不是向我推销你们的破玩艺儿!”推销员听罢哈哈大笑:“您老人家聪明一世,糊涂一时!我今天可不是向你推销的,而是求您向我推销的。”老头儿一听,愣住了:“你要我向你推销什
A savvy salesman, in order to shuttle in the fierce market competition, ease, you must master the art of humorous marketing. The unfortunate law is in the marketing process, the use of imagination and the actual results of the strong contrast between the resulting humorous effect, and promote the sale of goods a humorous approach. If a salesman to a grocery store owner to promote washing powder, the old man naturally withdrawn, stubborn conservative. The salesman wanted a good pile of words, about to open, the old man shouted ”What are you doing? “ This scene is enough to make him scared, but he courage enough to ask: ”Sir, you guessed me Today is what to do? “The old man bluntly, hello: ” Do not say I know, is not to sell your broken doll to you! “Salesman Listen laughed: ” Your elderly Clever, confused! I today is not to sell to you, but for your marketing to me. “The old man heard, stunned: ” You want me to sell you what