中国家电制造业进入同质化竞争时代后,由于企业资源、产品质量、技术水平和营销通路相差不大,海外市场拓展步伐迟缓,导致自相残杀的价格战。而原有产权结构的束缚导致企业痼疾难除。作为外来者,他利用资本杠杆,撬动产权变革,开始对全行业进行战略重组 After China’s home appliance manufacturing industry entered the era of homogenization competition, the pace of overseas market expansion was sluggish as a result of enterprise resources, product quality, technical level and marketing channels, resulting in a price war that was fraudulent. The bondage of the original property rights structure led to the enterprise difficult disease. As an outsider, he leveraged the leverage of the capital to prod the property right reform and started the strategic reorganization of the whole industry