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电影海报设计是平面设计的一个重要部分,好的电影海报方寸之间展现设计师的艺术水准,精准地传达出大量的信息,并且迅速的吸引住受众的眼球。而国产贺岁电影很大程度上代表着国产电影的发展水平,而对应的电影海报更是理所当然的代表着一定国内平面设计水平和设计趋势,探究这些电影海报的设计规律,特征,找出积极可取的手法和方向加以宣传,这些电影海报中部分作品具有很好的商业价值和审美价值,其中也不乏不尽如人意之处,和港台地区及欧美电影海报有这一定的差距,在文章中也会指出。
Film poster design is an important part of graphic design. Good movie posters show the designer’s artistic level, accurately convey a large amount of information, and quickly attract the audience’s attention. The domestic New Year movie to a large extent represents the level of development of domestic movies, and the corresponding movie posters even more natural to represent a certain level of domestic graphic design and design trends, explore the design rules of these movie posters, features, to find out the positive and desirable Some of these film posters have very good business value and aesthetic value. Among them, there are also some shortcomings, such as those in Hong Kong, Taiwan and Europe and the United States, Will also point out.