健美健身运动人群可分为非受众、准受众和受众几种类型。其中,健美健身受众又分为健身受众、健美受众和竞技选手受众几种水平。不同类型、不同水平的健美健身受众体现着不同的目标追求和动机水平。基于此,文章提出实现健美健身参与人群由较低目标向较高目标水平递进,或促使受众角色意识和角色定位正向性转型以提升运动目标层次与效果的策略和举措。 Bodybuilding fitness sports people can be divided into non-audience, prospective audience and audience several types. Among them, bodybuilding fitness audience is divided into fitness audience, bodybuilding audience and athletes audience several levels. Different types, different levels of bodybuilding fitness audience embodies different goals and motivation levels. Based on this, the article puts forward strategies and measures to achieve the goal of achieving a higher fitness level by moving the body-building target from a lower target to a higher target, or promoting the forward transition of the role of the audience and the orientation of roles.