随着市场经济不断发展,社会市场中的商品消费模式逐渐转变为品牌的消费,品牌逐渐占据着市场经济主体。在我国,越来越多的企业都在重视对于品牌的打造,但是在这样的环节中难免出现对品牌设计的片面理解。为此,下文对情感营销时代背景下的企业品牌设计进行研究,论述企业品牌设计相关观点。 With the continuous development of market economy, the pattern of consumption of goods in the social market gradually transforms into the consumption of the brand, and the brand gradually occupies the main body of the market economy. In our country, more and more enterprises are attaching great importance to brand building, but unilateral interpretation of brand design is inevitable in such a link. To this end, the following study of the corporate brand design in the context of emotional marketing era, discusses the relevant point of view of corporate brand design.