“簿利多销”,目前在市场上广为流行,薄利多销价格策略也被工、商企业广泛应用。但在实际工作中存在一种偏见,认为只要将商品价格定得低一些,就是薄利多销。在理论界虽然对如何运用这一价格策略来增加企业利润,提高经济效益作了很多有益的探索,但在确定最佳销售价格时,都是运用“边际超额利润趋零法”这一方法。认为只要简单地将价格定得低一些,就是薄利多销,是一种误解,这对企业的经济效益 “Book profits and more sales,” is currently widely popular in the market, puerile, multi-selling price strategy has also been widely used by industrial and commercial enterprises. However, there is a prejudice in the actual work, assuming that if the price of goods is set lower, it will be small profits and quick turnover. Although the theoretical community has made many useful explorations on how to use this price strategy to increase corporate profits and improve economic efficiency, the method of “marginal excess profit zeroing” is used to determine the best selling price. It is a misunderstanding to think that simply setting the price lower, which is puerile, is a misunderstanding.